Google Ranking Factors 2025
Below is the Q2 2025 update, along with a description of each factor and a summary of changes from the past year. Consistent Publication of Quality Content(23%) Keywords in Meta Title Tags(14%) Backlinks(13%) Niche Expertise(13%) User/Searcher Engagement(12%) Freshness(6%) Mobile-Friendly/Mobile-First(5%) Trustworthiness(4%) Link Distribution Diversity(3%) Page Speed(3%) Site Security/SSL Certificate(2%) Internal Links(1%) Keywords in Meta Description Tags + 23 Other Factors(1%) Publishing High-Quality Content Consistently The weight of this factor increased from 21% in 2024 to 23% this year. In other words, it's becoming even more important to meet users' needs. Think about it—if your website doesn't even solve users' problems, why would anyone stick around or come back? So, it totally makes sense that this factor is getting more weight. Keywords in Meta Title Tags The influence dropped slightly from 15% to 14%. Honestly, it's still super important. You've st...